Managing marketing channels is considered as one of the most effective competitive advantage for survival in ever growing demands of corporate landscape. The Rausing Executive Development Centre (REDC) conducted a 3-day programme on Managing Marketing Channels, led by Programme Director Muhammad Luqman Awan and joined in teaching by Ehsan Ul Haque. The programme focused on evolution of channel design and impact of internet on marketing channels.
Strategic channel decisions are complicated to make and implications of these decisions often affect all elements of the marketing mix with long term consequences. Discussion based case studies and group projects were blended with class room activity to ensure participants master the linkage between channel decisions and corporate strategy, frameworks of effective channel design and implementation of channel conflicts and channel power.
This dynamic learning experience enabled participants to learn and simulate the knowledge and learning gained from the programme.
“This programme for capacity building is real value for money,” said a programme participant.
