Rausing Executive Development Centre (REDC) held a programme on Marketing Strategy from November 27-30, 2017. Led by Programme Director Dr. Farrah Arif and supported by Dr. Ehsan ul Haque, this 4-day experiential programme provided the participants an opportunity to simulate real-time decision-making with regard to relevant target markets, precise product positioning, effective usage of development resources, and forecasting accurate demand and competitive activity in a fast paced and aggressive environment.
Based on a state-of-the-art marketing strategy simulation game augmented with cases and discussions, the programme provided managers a rich and vivid experience of actually managing a portfolio of products in a ruthless marketing environment.
“The programme is a must for anyone aspiring to excel in his/her marketing career,” commented Mian Abdul Rehman Talat, Director Sales and Marketing, Orient Group of Companies.
Another participant, Mohsin Azhar, Marketing Manager, British Council Pakistan said, “The programme proved to be a perfect platform for marketers in different industries to unite and explore changing dynamics in the field of marketing.”
