Faculty Profile

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Email: aman.abid@lums.edu.pk

Mr. Aman Abid

Visiting Assistant Professor

Suleman Dawood School of Business

      • Abid, A., Harrigan, P., Wang, S., Roy & Roy, S. & Harper, T. (2022). Social media in politics: How to drive engagement and strengthen relationships. Journal of Marketing Management, doi:https://doi.org/10.1080/0267257X.2022.2117235.

      • Abid, A., Harrigan, P. & Roy, S. (2020). Online relationship marketing through content creation and curation. Marketing Intelligence & Planning, 38 (6), 699-712, doi:10.1108/MIP-04-2019-0219.

      • Abid, A., Harrigan, P. & Roy, S. (2020). A relationship marketing orientation in politics: Young voters' perceptions of political brands' use of social media. Journal of Strategic Marketing, 29 (4), 359-374, doi:10.1080/0965254X.2020.1777457.

      • Abid, A. & Harrigan, P. (2020). An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation. Australasian Marketing Journal, 28 (2), 71-82, doi:10.1016/j.ausmj.2020.02.002.

      • Abid, A. (2019). Online relationships with political brands. 8th ICOMBS, Hyderabad, India.

      • Abid, A. (2019). Online voter relationships. ANZMAC, Wellington, New Zealand.

      • Abid, A. (2019). Social media and voter relationships. ANZMAC, Wellington, New Zealand.

      • Abid, A. (2018). Political relationship marketing on social media. ANZMAC, Adelaide, Australia.

      • Abid, A. (2015). Political marketing in Pakistan. Global Political Marketing and Management Conference, Wellington, New Zealand.