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Ms. Sarah Suneel Sarfraz joined LUMS as a research associate in 2012 to pursue research in areas including Consumer Marketing, Branding & Advertising with a specific focus on south Asian business success stories. She has published case studies in academic journals including the Asian Journal of Management Cases (AJMC) and has presented at AMRC conferences. She also has extensive professional brand management experience with MNCs like Pepsi Cola International, local businesses like HKB group and indigenous digital startups like Pakwheels.com.
She is an MBA graduate from Lahore University of Management Sciences, Pakistan and holds and MSc in Environmental Management Sciences from Kinnaird College, Pakistan. She has over three of teaching experience as a Teaching Fellow in the areas of Marketing Management, Brand Development and Integrated Marketing Communications at the undergraduate level. She has also been involved with the Rausing Executive Development Center at LUMS as a trainer. Besides her academic engagements, she plays an active role in the SDSB Alumni Association; and is part of the executive board as a member.
Suneel Sarfraz, S. & Arif, F. (In Press 2018). A Tale of Mystery Shopping: Mausummery Perspective!. Asian Journal of Management Cases.
Suneel Sarfraz, S. & Arif, F. (2016). Pakwheels.com The Next Challenge. Asian Journal of Management Cases.
Arif, F. & Sarfraz, S. (2017). A Tale of Mystery Shopping: Mausummery Perspective!, Accepted. Case Research Center, LUMS, LUMS No. 04-2368-2017-1.
Suneel Sarfraz, S. & Arif, F. (2016). Pakwheels.com The Next Challenge. 5th Asian Management Research and Case Conference 2016, Dubai, United Arab Emirates.